How to Write a CV for Marketing Roles
Marketing sits between creativity and numbers, and your CV has to prove both. Recruiters want to see campaigns you've run, channels you know, and the results you drove — not a list of buzzwords. Here's how to write a marketing CV that demonstrates real impact.
Anchor achievements in metrics
Marketing is measurable, so quantify everything: traffic growth, conversion rate, ROAS, CAC, lead volume, engagement, and revenue influenced. "Grew organic traffic 60% in 9 months" or "cut cost-per-lead by 35%" proves you move numbers, not just publish posts.
Show your channel and skill range
Make clear which areas you own: SEO, paid media, content, social, email, brand, or growth. List the platforms and tools you use — Google Analytics, Meta Ads, Google Ads, HubSpot, SEMrush — as concrete, ATS-friendly keywords that match job postings.
Demonstrate strategy, not just execution
Junior CVs list tasks; stronger ones show thinking. Describe how you planned a campaign, who the audience was, what you tested, and what you learned. Showing you can connect marketing activity to business goals sets you apart from people who just "posted content."
Link to a portfolio when relevant
For content, design, and brand roles, include a link to a portfolio, published work, or campaigns you led. Make sure the link works and showcases your best, most relevant work — it often does more convincing than the CV itself.
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