How to Write a CV for Marketing Roles
Marketing sits between creativity and numbers, and your CV has to prove both. Recruiters want to see campaigns you've run, channels you know, and the results you drove — not a list of buzzwords. Here's how to write a marketing CV that demonstrates real impact.
Anchor achievements in metrics
Marketing sits between creativity and numbers, and the fastest way to prove you belong is to anchor every achievement in a metric. Recruiters have read a thousand CVs full of "passionate, creative marketer" and "managed social media"; what stops them is evidence you move numbers. Quantify everything you can: traffic growth, conversion rate, ROAS, cost-per-lead or CAC, lead volume, engagement rate, and revenue influenced. "Grew organic traffic 60% in nine months" or "cut cost-per-lead by 35% while doubling volume" proves you drive results, not just publish posts. Where you can't share exact figures because of confidentiality, use percentages, ranges, or relative improvements instead of vague claims. Lead each experience bullet with the outcome and follow it with how you achieved it. Get this right and the rest of your CV — your channels, tools, and strategy — reads as the method behind real, measurable impact.
Show your channel and skill range
Make clear which areas you own: SEO, paid media, content, social, email, brand, or growth. List the platforms and tools you use — Google Analytics, Meta Ads, Google Ads, HubSpot, SEMrush — as concrete, ATS-friendly keywords that match job postings.
Demonstrate strategy, not just execution
Junior CVs list tasks; stronger ones show thinking. Describe how you planned a campaign, who the audience was, what you tested, and what you learned. Showing you can connect marketing activity to business goals sets you apart from people who just "posted content."
Link to a portfolio when relevant
For content, design, and brand roles, include a link to a portfolio, published work, or campaigns you led. Make sure the link works and showcases your best, most relevant work — it often does more convincing than the CV itself.
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