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Lina Haddad

Product Designer

About

I design calm, useful products for fintech and health teams. Eight years turning messy flows into interfaces people trust — most recently a banking app used by 2M people every month.

8
years designing
2M
monthly users
78%
sign-up completion
40
engineers on my system

Experience

2022 — Present
Lead Product Designer
Nakhla Pay · Riyadh
  • Redesigned onboarding: sign-up completion went from 41% to 78%.
  • Built the design system used by 6 squads and 40 engineers.
2019 — 2022
Senior Product Designer
Sehha Health · Dubai
  • Shipped appointment booking for 300+ clinics.
  • Cut support tickets by 35% with a clearer billing screen.
2017 — 2019
UI Designer
Bayt Studio · Amman
  • Designed 20+ marketing sites and two mobile apps for regional brands.

Work