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Lina HaddadLina Haddad· Riyadh, Saudi Arabia

Product Designer.

I design calm, useful products for fintech and health teams. Eight years turning messy flows into interfaces people trust — most recently a banking app used by 2M people every month.

years designing
8
years designing
monthly users
2M
monthly users
sign-up completion
78%
sign-up completion
engineers on my system
40
engineers on my system
  • Product design
  • Design systems
  • Figma
  • Prototyping
  • User research
  • UX writing
  • Accessibility
  • Framer
  • Product design
  • Design systems
  • Figma
  • Prototyping
  • User research
  • UX writing
  • Accessibility
  • Framer
Work

Selected work

Nakhla Pay app
New onboarding and faster transfers
Sehha booking
Book a clinic in three taps
Roots design system
120 components, two languages
Experience

Where I’ve worked

2022 — Present
Lead Product Designer
Nakhla Pay · Riyadh
  • Redesigned onboarding: sign-up completion went from 41% to 78%.
  • Built the design system used by 6 squads and 40 engineers.
2019 — 2022
Senior Product Designer
Sehha Health · Dubai
  • Shipped appointment booking for 300+ clinics.
  • Cut support tickets by 35% with a clearer billing screen.
2017 — 2019
UI Designer
Bayt Studio · Amman
  • Designed 20+ marketing sites and two mobile apps for regional brands.
Education
German Jordanian University
BA in Visual Communication
2013 — 2017
Certifications
Google UX Design Certificate
Google · 2021
Languages
Arabicnative
Englishfluent
Case study: onboardingMy writing on Medium

Let’s make something great together

lina@example.com