01
2022 — Present
Lead Product Designer
Nakhla Pay · Riyadh
- Redesigned onboarding: sign-up completion went from 41% to 78%.
- Built the design system used by 6 squads and 40 engineers.
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Riyadh, Saudi Arabia
Lina Haddad
Product Designer
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(01) About
I design calm, useful products for fintech and health teams. Eight years turning messy flows into interfaces people trust — most recently a banking app used by 2M people every month.
(02) By the numbers
8
years designing
2M
monthly users
78%
sign-up completion
40
engineers on my system
(03) Experience
Experience
02
2019 — 2022
Senior Product Designer
Sehha Health · Dubai
- Shipped appointment booking for 300+ clinics.
- Cut support tickets by 35% with a clearer billing screen.
03
2017 — 2019
UI Designer
Bayt Studio · Amman
- Designed 20+ marketing sites and two mobile apps for regional brands.
(05) What I do
Product designDesign systemsFigmaPrototypingUser researchUX writingAccessibilityFramer
(06) More
Education
German Jordanian University
BA in Visual Communication · 2013 — 2017
Certifications
Google UX Design Certificate
Google · 2021
Languages
Arabicnative
Englishfluent