Lina Haddad
Product Designer
I design calm, useful products for fintech and health teams. Eight years turning messy flows into interfaces people trust — most recently a banking app used by 2M people every m…
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8years designing
2Mmonthly users
78%sign-up completion
40engineers on my system
About
I design calm, useful products for fintech and health teams. Eight years turning messy flows into interfaces people trust — most recently a banking app used by 2M people every month.
Experience
Lead Product Designer
2022 — Present
Nakhla Pay · Riyadh
- Redesigned onboarding: sign-up completion went from 41% to 78%.
- Built the design system used by 6 squads and 40 engineers.
Senior Product Designer
2019 — 2022
Sehha Health · Dubai
- Shipped appointment booking for 300+ clinics.
- Cut support tickets by 35% with a clearer billing screen.
UI Designer
2017 — 2019
Bayt Studio · Amman
- Designed 20+ marketing sites and two mobile apps for regional brands.
Work
Links
Skills
Product designDesign systemsFigmaPrototypingUser researchUX writingAccessibilityFramer
Education
German Jordanian University
2013 — 2017
BA in Visual Communication
Certifications
Google UX Design Certificate
Google
2021
Languages
Arabicnative
Englishfluent