2022 — Present · Riyadh
Lead Product Designer, Nakhla Pay
- Redesigned onboarding: sign-up completion went from 41% to 78%.
- Built the design system used by 6 squads and 40 engineers.
write.cv / @linaRiyadh, Saudi Arabia
Lina Haddad
Product Designer
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I design calm, useful products for fintech and health teams. Eight years turning messy flows into interfaces people trust — most recently a banking app used by 2M people every month.
8
years designing
2M
monthly users
78%
sign-up completion
40
engineers on my system
Experience
2019 — 2022 · Dubai
Senior Product Designer, Sehha Health
- Shipped appointment booking for 300+ clinics.
- Cut support tickets by 35% with a clearer billing screen.
2017 — 2019 · Amman
UI Designer, Bayt Studio
- Designed 20+ marketing sites and two mobile apps for regional brands.