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Lina Haddad
$ whoami

Lina Haddad

$ cat role.txt
Product Designer
$ echo $LOCATION
Riyadh, Saudi Arabia
$ cat about.md

I design calm, useful products for fintech and health teams. Eight years turning messy flows into interfaces people trust — most recently a banking app used by 2M people every month.

# stats

--years-designing 8
--monthly-users 2M
--sign-up-completion 78%
--engineers-on-my-system 40

# Links

→ Case study: onboarding→ My writing on Medium

# Experience

-454df3
2022 — Present
Lead Product Designer @ Nakhla Pay
Riyadh
  • Redesigned onboarding: sign-up completion went from 41% to 78%.
  • Built the design system used by 6 squads and 40 engineers.
-49aa5f
2019 — 2022
Senior Product Designer @ Sehha Health
Dubai
  • Shipped appointment booking for 300+ clinics.
  • Cut support tickets by 35% with a clearer billing screen.
7d947d6
2017 — 2019
UI Designer @ Bayt Studio
Amman
  • Designed 20+ marketing sites and two mobile apps for regional brands.

# Skills

[Product design][Design systems][Figma][Prototyping][User research][UX writing][Accessibility][Framer]

# Projects

Nakhla Pay app
New onboarding and faster transfers
Sehha booking
Book a clinic in three taps
Roots design system
120 components, two languages

# Education

German Jordanian University
2013 — 2017
BA in Visual Communication

# Certifications

Google UX Design Certificate · Google
2021

# Languages

Arabic (native)
English (fluent)