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Lina Haddad
Product Designer · Riyadh, Saudi Arabia
About
I design calm, useful products for fintech and health teams. Eight years turning messy flows into interfaces people trust — most recently a banking app used by 2M people every month.
Product designDesign systemsFigmaPrototypingUser researchUX writingAccessibilityFramer
Experience
Lead Product Designer
Riyadh · Nakhla Pay2022 — Present
- Redesigned onboarding: sign-up completion went from 41% to 78%.
- Built the design system used by 6 squads and 40 engineers.
Senior Product Designer
Dubai · Sehha Health2019 — 2022
- Shipped appointment booking for 300+ clinics.
- Cut support tickets by 35% with a clearer billing screen.
UI Designer
Amman · Bayt Studio2017 — 2019
- Designed 20+ marketing sites and two mobile apps for regional brands.
Education
German Jordanian University
2013 — 2017
BA in Visual Communication
Certifications
Google UX Design Certificate
Google
2021
Languages
Arabicnative
Englishfluent