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FIG. 01 — GENERAL ARRANGEMENT

Lina Haddad

Product Designer

NAMELina Haddad
TITLEProduct Designer
LOCATIONRiyadh, Saudi Arabia
DATE2026-10
SHEET1 / 1
DWG NO.WCV-@lina
DET A

About

GENERAL NOTES
  1. I design calm, useful products for fintech and health teams. Eight years turning messy flows into interfaces people trust — most recently a banking app used by 2M people every month.

8
years designing
2M
monthly users
78%
sign-up completion
40
engineers on my system
DET B

Experience

  1. Lead Product Designer
    2022 — Present
    Nakhla Pay · Riyadh
    • Redesigned onboarding: sign-up completion went from 41% to 78%.
    • Built the design system used by 6 squads and 40 engineers.
  2. Senior Product Designer
    2019 — 2022
    Sehha Health · Dubai
    • Shipped appointment booking for 300+ clinics.
    • Cut support tickets by 35% with a clearer billing screen.
  3. UI Designer
    2017 — 2019
    Bayt Studio · Amman
    • Designed 20+ marketing sites and two mobile apps for regional brands.
DET C

Skills

ITEMDESCRIPTIONQTY
01Product design1
02Design systems1
03Figma1
04Prototyping1
05User research1
06UX writing1
07Accessibility1
08Framer1
DET D

Work

DET E

Education

Education
German Jordanian University
BA, Visual Communication
2013 — 2017
Certifications
Google UX Design Certificate
Google · 2021
Languages
Arabicnative
Englishfluent
DET F

Links